In its current state, Cross Movement Records exist as an archival holding tank for a catalogue of classic and historic God honoring Hip-Hop music. This music for many were the theme songs that fueled an authentic movement mainly among those of an urban mindset who desired to see Christ, His people and His perspective represented in the culture.
CMR also exist to “Modelate” (model and articulate), what one example of biblical, cultural engagement can look like, while also helping to foster, curate and support the continued living legacy of Christ in Hip-Hop.
To its credit, CMR has launched and forwarded the music and careers of some of the genre and ministry’s most impactful artist (The Cross Movement, FLAME, Lecrae (Reach Records), Da' T.R.U.T.H., The Ambassador, John Wells - The Tonic, Level 3:16, K-Drama, Phanatik, R-Swift, Young Joshua & More). It has also received some of the music industry's highest acclaim with multiple Grammy, Dove and Stellar award nominations, though this wasn't a goal of the label.
The impact of these efforts have rippled through the music industry, the church and the world with thousands of people who testify of being introduced to Christ, encouraged in the faith or entering the ministry as a result of an encounter with this movement.
2 Cor 4:1-5
